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Media Relations

The purpose of this unit is to develop skills for responding to and using the media to deal with misrepresentation and racism. To promote equality and full participation of ethnocultural groups in Canadian society.

Click here to download this unit in PDF format (373 kb)

Today, media relations resources are available both in print and on the Internet.

Organization Website Comments
Media Awareness Network
  • Excellent material about how the media works in Canada. Plenty of practical tips.
National Center for Fair Open Testing
  • U.S. organization; has how-to articles for community organizations.
Institute for Media Policy and Civil Society
  • Information and resources on how to communicate with media.